Reach3's Trade Winds is an ongoing research initiative designed to track consumer sentiment and behavior in real time as tariff-related economic conditions shift.
Using Rival’s mobile-first, conversational research platform in an ongoing insight community recruited from a nationally representative Angus Reid Group sample, this study captures a mix of quantitative data and unfiltered video feedback to reflect how both US and Canadian consumers are reacting to key developments.
Trade Winds explores how economic uncertainty, inflation, and global volatility are influencing emotional outlook, trust, and shopping behavior.
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