With stay-at-home orders in place across the United States, more people are spending more time using Netflix, Amazon Prime Video, Hulu and other streaming services. But how much more? More importantly, which services are people using—and why?

Reach3 Insights tackled these questions and more in this brand new study conducted in April 2020. Using mobile messaging-based conversational exercises from Rival Technologies, Reach3 engaged 350 US-based streamers to answer the following questions about the ongoing streaming wars:

• What are the underlying motivations attracting people towards streaming programming while social distancing?
• How much has streaming activity increased since COVID-19 and what type of content is resonating? 
• Are Disney+ and Apple TV+ making a dent on the market share of Netflix, Amazon Prime Video and Hulu?
• How much awareness do upstarts Quibi, HBO Max and Peacock have and what are the challenges facing them as they enter the market?

We’re providing a complimentary interactive deliverable with our findings to senior marketers and leaders in tech and media and entertainment. If you’re interested, simply request access to this exclusive report.