CHICAGO, IL (October 13, 2022) -- Rival Group Inc, made up of two powerhouse companies revolutionizing the research industry, announced the appointment of Shawn Vaughn as Chief Growth Officer to its executive team. Vaughn will lead the Go-To-Market teams across both Rival Technologies, the first and only mobile-first insight community platform, and Reach3 Insights, a dynamic market research consultancy focused on experiential insight gathering through mobile messaging-based conversational research solutions.
Vaughn is a veteran leader in the consumer insights space with a proven track record of building high performance teams and driving double-digit growth. Most recently Vaughn was with Mintel International Group, a leading syndicated research firm, where he served as Chief Commercial Officer for the Americas. Prior to Mintel, Shawn was EVP of Sales and Client Services at GutCheck, an agile market research firm based in Denver, Colorado.
“Shawn is joining Rival Group at a pivotal growth point,” says Andrew Reid, CEO of Rival Technologies. “We are thrilled to have a seasoned sales executive like Shawn onboard, bringing his successful track record in scaling teams to the Rival Group.”
Vaughn joins Rival Group as they pioneer the next wave of innovation in the consumer insights space.
“Rival Technology and Reach3 deliver a unique blend of quantitative, qualitative and video-based conversational insights at scale,” said Vaughn. “The teams at Rival and Reach3 are committed to supporting the most innovative brands and research teams in the world as they embrace more fun, effective and engaging research methods and technology.”
CEO of Reach3 Insights, Matt Kleinschmit adds “The client demand for our immersive, mobile messaging-based insight solutions has exploded. Shawn’s ability to build high performance teams, unify messaging and scale operations will help us meet that demand and expand our footprint; introducing our unique offering to forward-thinking brands that recognize immersive and authentic ways of capturing consumer feedback are a true competitive advantage.”
About Rival Technologies
Rival Technologies is the world’s leading mobile-first insight community 2.0 platform. Building on 20 years of experience in the research industry, we help hard-working research teams unlock the full potential of mobile, amplify their impact and effectiveness without increasing their headcount or blowing up their budget. For more information, visit https://www.rivaltech.com.
About Reach3 Insights
Reach3 Insights is an award-winning modern insights consultancy that develops scalable, conversational insight solutions for today’s modern, agile enterprise. Led by CEO Matt Kleinschmit, the company uses immersive, in-the-moment mobile research designs and dynamic digital storytelling to deliver deep experiential insights that inspire action. For more information, visit https://www.reach3insights.com.
Head of Marketing, Rival Group Inc