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To maximize your investments in product development and marketing, you need a deep and rich understanding of your most valuable consumers.

Persona provides an ongoing and cost-effective solution for getting inside the hearts and minds of your target consumers — revealing the moments, mindsets, tensions and triggers that drive attitudes and behaviors.

Use Persona to build a
competitive advantage

Create actionable personas that drive better decision making

Illuminate and humanize high value audiences throughout the enterprise

Optimize product development & marketing activation strategies

Trimming the fat of traditional insight approaches

Traditional Insight Community

  • Long set-up time
    (weeks, or in some cases, months)
  • Heavily reliant on email invites
  • Slow and expensive
  • Often managed by a junior team
  • Need to keep at least 1 year to see ROI

Mobile Agile Community

  • Faster, easier set up—usually days, rather than weeks or months
  • Engagement via social media, SMS and messaging platforms
  • Micro-targeted and efficient
  • Run by experienced industry and community researchers
  • On-demand; could be used for short and long term with immediate ROI

Influencer & Affinity-based Mobile Agile Communities

Foodie

Foodies/Food Tribes

Beauty

Beauty Enthusiasts

Exercise

Exercise / Outdoor

Millennial_Moms

Millennial Moms

Gamers

Gamers

Tech_Innovators

Tech
Innovators

Persona_Thought_Portrait_top

How it works

Build_A_Community

Build an organic community

Use modern messaging platforms and social media to recruit and engage high-value audiences.

Profile_Your_Segments

In-depth consumer learning

Through immersive, iterative learning streams, identify, size and prioritize consumer segments that matter the most to your business. Combine deep qualitative understanding and rich digital ethnography with quantitative, statistically valid data to optimize segments and personas.

use-insights

Illuminate consumers and inspire stakeholders

Humanize audience segments through immersive digital storytelling deliverables and unlock consumer-centric product development and marketing communications strategies.

Let’s start with a
conversation

Request a call from one of our experts

GET STARTED

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