How to use mobile-first approaches to capture videos that reveal more authentic, richer insights

Rival Reach3 - Digital Qual Summit presentation - V2

 

More about this presentation:

Videos are an effective way of discovering the authentic thoughts and feelings of your customer. With videos, you can see people’s facial expressions, hear their tone of voice and watch their body language. But to maximize the value of video feedback, you can’t just rely on traditional research methods. Today, mobile devices have made it easy, seamless and necessary to have videos as part of your end-to-end market research process.  

Join us in this fast-paced session to learn how to: 

- Leverage the power of mobile technology to get videos from hundreds of research participants in real-time  
- Capture quality videos that reveal richer context about the underlying motivations driving customer behaviors, routines and habits 
- Punctuate quant data with video to get the attention of your stakeholders and inspire action within the organization 

 

Speakers:

- Niamh Cunningham, COO, Rival Technologies
- Bala Rajan, SVP, Reach3 Insights

Capture Immersive, Contextual Feedback at Scale

A conversational, mobile messaging-based approach can help you engage your customers in-the-moment and capture robust quantitative data and rich, emotive qualitative insights that drive business outcomes. 

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