Videos are an effective way of discovering the authentic thoughts and feelings of your customer. With videos, you can see people’s facial expressions, hear their tone of voice and watch their body language. But to maximize the value of video feedback, you can’t just rely on traditional research methods. Today, mobile devices have made it easy, seamless and necessary to have videos as part of your end-to-end market research process.
Join us in this fast-paced session to learn how to:- Leverage the power of mobile technology to get videos from hundreds of research participants in real-time
- Niamh Cunningham, COO, Rival Technologies
- Bala Rajan, SVP, Reach3 Insights