Traditional segmentation can feel static and disconnected from real consumer behavior. To be useful, segments today need to go deeper and reveal real evolving motivations, attitudes, and behaviors.
What if you could not only define your personas but also use fast, AI-enabled mobile insight techniques to continue to learn and develop them over time?
In this webinar, you'll discover a modern and ongoing approach to segmentation that will allow you to get a more a nuanced, dynamic understanding of your segments.
Whether you already have personas that you want to further develop, or you're just getting started, this webinar will have actionable tips you can implement right away.
