In this webinar, we'll show you how you can continuously incorporate high-quality consumer feedback in your product development process and get the insights you need to launch in the market with confidence.  

Watch this masterclass webinar to learn:

• The limitations of using traditional survey approaches for new product / service ideation and co-creation
• The evolution of early-stage innovation research and why a modern, longitudinal approach is necessary in today's landscape 
• How to use conversational research design principles and AI-powered, mobile chat-based approaches to better understand unmet needs, usage occasions and "jobs to be done"
• How companies in financial services, CPG, retail and others use modern approaches to develop their innovation pipeline and launch successful products and services in the market

Speakers:

• Katie Sheehan, Senior Vice President, Reach3 Insights
• Matt Kleinschmit, CEO and Founder, Reach3 Insights