Getting a more nuanced understanding of the customer journey requires modern, in-the-moment research techniques that better align with today's shopping behaviors and get you closer to key moments of truth. 

Join this masterclass webinar to learn:

• The limitations of using traditional survey approaches for customer journey mapping
• The evolution of customer journey mapping, and why a modern, longitudinal approach is necessary in today's landscape 
• How to use conversational research design principles and AI-powered, mobile chat-based approaches to better understand emotions, attitudes and behaviors driving purchasing intent 
• How companies in financial services, CPG, retail and others use modern approaches to better understand the end-to-end customer experience

Speakers:

• Will Buxton, Director, Financial Services & Tech, Reach3 Insights
• Matt Kleinschmit, CEO and Founder, Reach3 Insights