Forget crystal balls and Tarot cards—predicting the future of market research doesn’t require mysticism. It takes real insights from real people, grounded in thorough research.

Now in its fifth year, Market Research Trends 2025 delivers expert commentary, industry highlights, and something extra: insights from 116 researchers who participated in our research study in December 2024. Through the quant, qual, and video feedback captured in our conversational survey, we uncovered how trends like AI, DIY and the qual renaissance are shaping our industry today.