Developing experiential brand activations is not cheap. Many brands, however, have no concrete processes for measuring the impact of these activations. At best, if companies do measure the effectiveness of on-site or virtual brand activations, they do so using antiquated research methods that rely heavily on recall.
LIVE leverages conversational research approaches and modern messaging technologies that engage people in real time, providing rich and timely feedback that drives immediate and ongoing optimization.
Leverage messaging-based notifications to drive in-the-moment engagement
Capture sponsor recall and measure ROI of experiential marketing activities
Use ideation and co-creation exercises to identify activations that fit with specific sponsors
Use geo-triggers, QR codes and real-time notifications to engage people before, during and after key experiential brand activations. Send short, mobile-based conversational exercises to capture in-the-moment feedback.
Through customized learning sprints, get real-time data to understand brand/ sponsor recall & engagement, call-to-action effectiveness, satisfaction, relevance, shareability and more. Get a richer understanding of the brand experience via user-generated videos and images.
Get curated digital deliverables that reveal insights on how to optimize your content and experiential brand activations