Organizing or sponsoring an event is not cheap. Many brands, however, have no concrete processes for measuring the impact of event activations. At best, if companies do measure event effectiveness, they do so using tools that rely heavily on recall.
Live leverages conversational research approaches and modern messaging technologies that engage viewers and attendees in real time, providing rich and timely feedback that drives immediate and ongoing optimization.
Leverage messaging-based notifications to drive in-the-moment engagement
Capture sponsor recall and measure ROI of experiential marketing activities
Use ideation and co-creation exercises to identify activations that fit with specific sponsors
Use geo-triggers, QR codes and real-time notifications to engage attendees before, during and after key events. Send short, conversational exercises to attendees throughout the event or broadcast to get in-the-moment feedback
Through customized learning sprints, get real-time data to understand sponsor recall, call-to-action effectiveness, attendee satisfaction, and more. Get a richer understanding of the attendee experience via user-generated videos and images.
Get curated digital deliverables that reveal insights on how to optimize your content and experiential marketing activations.