During the pandemic, Reach3 Insights set out to understand changing consumer behaviors, routines and sentiments—and what brands can expect over time.

Leveraging Rival Technologies, the industry-leading mobile market research platform, we talked with a representative sample of thousands of consumers across the United States to determine the “stickiness” of certain COVID-era behaviors. This approach allowed us to engage consumers in the moment as they dealt with the ups and downs of the pandemic and started to consider how they would re-enter the world.

Reach3 CEO and Founder Matt Kleinschmit reveals our findings from this research and provides key recommendations on what marketers can do next. 

Download now to learn:

• How COVID changed consumer expectations on shopping, entertainment and other major aspects of their lives 
• Which consumers routines and habits from COVID will stick around even as the pandemic subsides—and why
• How Delta and other COVID variants will impact consumer behaviors in the long-term