During the pandemic, Reach3 Insights set out to understand changing consumer behaviors, routines and sentiments—and what brands can expect over time.
Leveraging Rival Technologies, the industry-leading mobile market research platform, we talked with a representative sample of thousands of consumers across the United States to determine the “stickiness” of certain COVID-era behaviors. This approach allowed us to engage consumers in the moment as they dealt with the ups and downs of the pandemic and started to consider how they would re-enter the world.
Reach3 CEO and Founder Matt Kleinschmit reveals our findings from this research and provides key recommendations on what marketers can do next.
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To win in times of unprecedented uncertainty, brands must develop a plan to better understand consumer expectations in order to attract and retain new customers. Those who can tap into these underlying drivers—and truly understand behaviors in the moments they occur—will be the winners.
Matt Kleinschmit, Founder & CEO, Reach3 Insights