Let's be honest. No one wants to be studied. They want to be heard. And as insights professionals, we want genuine feedback, not the "right answers" to our tests.
In this e-book we deep dive into the global marketing research industry's increasingly untenable reliance on email-based approaches, and reveal how messaging-based methods can be more effective at capturing robust quantitative results and deeper, more emotive qualitative feedback.
What we're suggesting is a complete reimagining and blending of the quantitative and qualitative research experience optimized for a mobile messaging-based world.Matt Kleinschmit, Founder & CEO, Reach3 Insights
Matt is a seasoned research innovator with 20 years experience developing agile consulting teams and creative, technology accelerated insight solutions for global brands who are determined to win in today's fast-paced marketplace.
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