Let's be honest. No one wants to be studied. They want to be heard. And as insights professionals, we want genuine feedback, not the "right answers" to our tests.
In this e-book we deep dive into the global marketing research industry's increasingly untenable reliance on email-based approaches, and reveal how messaging-based methods can be more effective at capturing robust quantitative results and deeper, more emotive qualitative feedback.
What we're suggesting is a complete reimagining and blending of the quantitative and qualitative research experience optimized for a mobile messaging-based world.
Matt Kleinschmit, Founder & CEO, Reach3 Insights