Unleash innovation vitality that delivers lasting value using AI-accelerated, mobile chat-based conversational techniques
Reach3’s Early Stage Innovation and Co-creation solution is designed to help brands capture authentic insights and uncover unmet needs, driving both short-term sales and long-term loyalty.
Combining the power of mobile chat technology, AI, and conversational research design creates an immersive, organic, and dynamic ecosystem that directly engages consumers in the early stage innovation process. This increases the depth and richness of insights and ensures resulting innovation is truly rooted in underlying consumer needs.
To stay ahead, brands need an approach that is fast and scalable for developing, screening, optimizing, and commercializing new innovations. Reach3’s proven innovation framework is fast and flexible, enabling brands to quickly deploy specific components based on your innovation goals.
Gain a 360° view of unmet consumer needs, tensions, Jobs-To-Be-Done, and commercial potential using our immersive mobile chat-based techniques that blend qual, quant and video in one research touchpoint
Encourage creative thinking and generate new ideas through a conversational approach that includes diverse System 1 projective techniques to drive implicit, gut reactions.
Take an iterative, workshop-style approach to idea refinement based on commercial viability, and re-engaging consumers to rate, refine, and improve top ideas with engaging methodologies.
Use AI-enhanced techniques to refine ideas for real-time feedback, with predictive advanced modelling and forecasting to predict success and finalize go-to-market strategies.
Captured Gen Z feedback related to LTOs across categories for a Fortune 100 CPG company. Key category elements were identified, helping boost brand engagement.
Captured 100+ new, high-quality ideas from tech-savvy consumers for further testing and validation, leveraging video to help bring consumer tensions to life.
Engaged target consumers in a community that featured fast iterative learning, including “build-your-own” exercises that enabled the creation of fully developed product concepts.
Explored marketing concepts based on appeal, relevance, believability, and more. Provided direction for marketing the environmentally friendly dog food, aligning with the brand mission.
Using Rival, the world’s first enterprise-grade conversational research platform, Reach3 captures consumer insights in an immersive ecosystem. Talking to people where they are, in the real world, and in real time drives engagement and captures more candid feedback.
Incorporate iterative and agile methodologies for learning more at every stage of innovation-based research initiatives, helping brands to refine and improve ideas and create the right products for their audiences.
Access data and actionable insights in real-time throughout the front-end innovation research process with a platform that offers 24/7 data review, AI summarization, reports, and next-level deliverables like video showreels and curated digital stories to support decision-making.
A full suite of modern deliverables to help your team socialize insights across functional teams.
Watch our on-demand webinar to learn more about our methodology and hear best practices and case studies from companies in the CPG, financial services, food and beverage sectors and more.
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