Is your brand fit for digital health?

To help research and marketing leaders in tech, electronics, insurance, and beyond navigate what’s ahead, we used our cutting-edge conversational research approach and Rival Technologies to uncover what’s driving American consumers toward (or away from) digital health platforms.

Now in its third year, this study uses our conversational research approach to track shifts in consumer behavior and attitudes around health tech—covering everything from wearables to emerging trends like GLP-1 interest and adoption.   

Sign up for the mobile deliverable and discover:

• What’s fueling consumers (especially Gen Zs) to dive into digital health
• The hurdles holding them back
• Which brands are leading the trust race with health data
• How consumers feel about AI taking on the role of a digital doctor

Don’t miss out—access the full report and get your brand in shape for the future of digital health.

Brands featured in this study: Anthem, UnitedHealthcare, Cigna, Aetna, Bayer, Johnson & Johnson, Procter & Gamble, Kaiser Permanente, Google, Amazon, Microsoft, Peloton, Apple, Verizon, Facebook.