Winning in the direct-to-consumer (DTC) space requires a deep understanding of consumer motivations, the end-to-end shopping experience, and the barriers to purchase. Optimizing go-to-market strategies demands knowing which marketing channels lead to awareness and what product offerings drive sales.
A Reach3 Insights study answers the biggest questions CPG companies have about the DTC channel. Using our proprietary conversational research approach and Rival's mobile messaging-based insights platform, we engaged 265 US-based consumers to find out which CPG brands are winning in DTC—and what they're doing to get ahead.
The following DTC websites from major CPG brands were included in this study:
- snacks.com (by PepsiCo)
- pantryshop.com (by PepsiCo)
- buy.impossiblefoods.com (by Impossible Foods)
- themacallan.com/en-us/shop (by Macallan Whiskey)
- objectivewellness.com (by Clorox)
Check out the interactive deliverable to learn more.