After a year of unprecedented unpredictability, what lasting changes in consumer behaviors and attitudes should brands anticipate in 2021?
Through a Mobile Community of 1,500+ American consumers and using a proprietary conversational, mobile messaging-based approach, Reach3 Insights has been tracking the impact of the COVID-19 crisis on consumer sentiment, attitudes and routines since March 2020. This playbook provides a detailed analysis of the biggest changes we're seeing and reveals their implications for businesses for the year ahead.
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Becoming a brand winner in 2021 starts with recognizing where consumer trends come from and how they’re changing—there has never been a better time for customer obsession.
Matt Kleinschmit, Founder & CEO, Reach3 Insights