CMO-Playbook - Reach3 landing page banner

After a year of unprecedented unpredictability, what lasting changes in consumer behaviors and attitudes should brands anticipate in 2021?

Through a Mobile Community of 1,500+ American consumers and using a proprietary conversational, mobile messaging-based approach, Reach3 Insights has been tracking the impact of the COVID-19 crisis on consumer sentiment, attitudes and routines since March 2020. This playbook provides a detailed analysis of the biggest changes we're seeing and reveals their implications for businesses for the year ahead.

Download now to learn:

  • What are the macro trends in customer behaviors that will define the next 12 months?
  • How can marketers build brand loyalty and establish customer trust in the post-pandemic world?
  • What type of brands are set to win in 2021?

Get your playbook

About the Author


Matt Kleinschmit is a seasoned research innovator with 20 years experience developing agile consulting teams and creative, technology accelerated insight solutions for global brands who are determined to win in today's fast-paced marketplace.