Experiences are a powerful way to engage consumers, with recent research revealing they are more likely than traditional advertising to be beneficial to the brand, motivating trial, boosting positive feelings and emotional connectedness.
Reach3 built Brand Experience Predictor (BXP) leveraging our immersive mobile chat-based research techniques so that potential experiential brand activations can be accurately represented to target audiences before costly development efforts. This in-the-moment approach allows brands to quickly see winners & losers, enabling more efficient brand experience creation and better performing activations.
