In this first of its kind study, Reach3 partnered with The Keller Advisory Group to understand consumer preferences for traditional advertising vs. brand experiences.
Using a mobile chat-based technology developed by Rival Technologies, we engaged with a nationally representative U.S. sample of 1022 consumers, aged 16+, in January 2023.
Access the full report to learn how brands can leverage experiences as a unique, and impactful way to engage with target consumers.
Plus, hear directly from consumers across all age cohorts via video selfies that bring feedback to life.