More about this presentation:
For brands to succeed in a post-pandemic world, they need to be able to understand not just what happened in the past, but also the emotions and context driving behaviors now and into the future. Unfortunately, traditional qualitative approaches do not deliver both the rigor and richness required to gain this understanding – and are often too slow to drive business decisions in dynamically evolving marketplace.
Join this fast-paced session to learn how the world’s most customer-centric brands are leveraging the power of next generation conversational, mobile messaging-based qualitative approaches to reach new voices, in new places, in a more organic and efficient manner that more accurately captures the real thoughts and feelings of consumers.
We’ll introduce the methods that future thinkers from Kimberly-Clark, Lenovo, Tyson Foods and others are relying on to get deeper context on the consumer landscape and get foresight on what’s next. Leveraging in-the-moment photos, videos, text notifications and other mobile-first technologies, these leading brands are gaining access to non-traditional measures that help reveal the emotions and contextual dynamics driving behaviors.
Through real world case studies, this session will show how you can:
- Leverage modern messaging services to engage consumers in real time and gain deeper context
- Use mobile-first qualitative techniques to take participants out of “test taking” mode and capture deeper “missing insights” from under-represented consumers
- Punctuate quant data with videos, photos and other qual inputs
Speakers:
- Jon Dore, SVP & Founding Partner, Reach3 Insights
- Bala Rajan, SVP, Reach3 Insights
