During the 2024 Super Bowl, we saw a noticeable number of brands running experiential activations. These brands recognized that more and more consumers prefer experiences over traditional advertising.

But which of these experiences stood out and actually drove meaningful brand KPIs? We wanted to find out, so we tested them using the Brand Experience Predictor—the first solution in the market for pre-testing and measuring experiential brand activations. 

In particular, we tested Super Bowl experiences from these brands: Taco Bell, Visa, Pepsi, Paramount, Coors Light, Marriott, and Verizon. 

Sign up for our mobile deliverable to learn:

• What consumers think make for a great Super Bowl marketing
• Which experiential elements resonated with Americans, and why
• Opportunities and considerations for Super Bowl Experiences