---
title: Gen Z’s Activism on TikTok is Outperforming the Performative
description: An exclusive study from Reach3 Insights exploring the underlying motivations driving the popularity of video games during the COVID-19 lockdown.
image: https://www.reach3insights.com/hubfs/tiktok-july-2020-landing-page-meta-image.jpg
---

[![Reach3-logo](https://www.reach3insights.com/hubfs/Reach3Insights_March2019%20/Home%20page/Reach3-logo.svg "Reach3-logo")](https://www.reach3insights.com/?hsLang=en)

[![Reach3-logo-white](https://www.reach3insights.com/hubfs/Reach3Insights_March2019%20/Home%20page/Reach3-logo-white.svg "Reach3-logo-white")](https://www.reach3insights.com/?hsLang=en)

**

**

This is a search field with an auto-suggest feature attached.

- There are no suggestions because the search field is empty.

![TikTok and social activism among Gen Z](https://www.reach3insights.com/hubfs/tiktok-july-2020-landing-page.jpg)

While questions linger around whether the app will be banned in the US, TikTok’s content has evolved dramatically in the past few months. The platform once known for PG lip-syncs and viral dances has become increasingly political as users take to the Chinese video networking app for grassroots political activism.

But **is the political content coming out of TikTok resulting in action**, **or is it just another version of performative activism** that has become commonplace on other social media platforms?

In July 2020, Reach3 Insights conducted a study exploring TikTok’s role as a driver of social activism. Leveraging a conversational, mobile messaging-based approach using the Rival Technologies platform, our study engaged 495 people, mostly from Generation Z (age 13-24).

Sign up now to see the interactive deliverable from this study. 

### Access Now

## Let’s start with a conversation

Request a call from one of our experts

[![GET STARTED](https://no-cache.hubspot.com/cta/default/5593723/21689dd6-d2b4-40c0-b031-ae8f2c05530e.png)](https://cta-redirect.hubspot.com/cta/redirect/5593723/21689dd6-d2b4-40c0-b031-ae8f2c05530e)

[![heading-icon](https://www.reach3insights.com/hs-fs/hubfs/Reach3Insights_March2019%20/Home%20page/heading-icon.png?width=85&height=93&name=heading-icon.png)](https://www.reach3insights.com/?hsLang=en)

[![reach-3-logo-black](https://www.reach3insights.com/hs-fs/hubfs/Reach3Insights_March2019%20/Home%20page/reach-3-logo-black.png?width=184&height=82&name=reach-3-logo-black.png)](https://www.reach3insights.com/?hsLang=en)

Chicago  
San Francisco  
Toronto  
Vancouver  
[1-833-4REACH3](tel:18334Reach3)[info@reach3insights.com](mailto:info@reach3insights.com)

[**](https://www.facebook.com/Reach3Insights/) [**](https://www.linkedin.com/company/reach3insights/) [**](https://twitter.com/reach3insights) [**](https://www.reach3insights.com/more-than-just-tok#)

A Rival Group Company. Copyright 2025 Reach3 Insights. All Rights Reserved. 

[**](https://www.reach3insights.com/more-than-just-tok#)