Learn 7 ways insight teams are redefining quality, connection and impact in the age of AI.
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2026 represents a new chapter for marketing research and customer insights. To win today, researchers aren't just using more AI or collecting more data. They are redefining quality: how insights are generated, shared and acted upon.
Market Research Trends 2026 highlights how leading insight teams are balancing innovation with intention, moving the industry forward while staying true to what makes research valuable in the first place.
Now in its sixth year, this report features expert commentary and findings from an original research study. This, along with information from industry benchmarking reports, comes together to help researchers understand what’s changing and what to prioritize in the year ahead.
