Gen Z Brand Power Index

Revolutionary research on top Gen Z brands

Using a mobile, chat-based research methodology that aligns with how Gen Zs themselves communicate, the 2023 Gen Z Brand Power Index includes scores and rankings for 354 brands spanning CPG, retail, media, tech, financial services, health care, and insurance. 

This groundbreaking research used a multi-dimensional analytic framework that combined measures such as appeal, shareability, emotional connection, and value alignment.

The digital deliverables include quant, qual and video feedback that can help marketers, researchers, and business leaders understand aspects of Gen Z attitudes that drive resonance, sales, and long-term brand engagement. 

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