Summer 2022 Alcoholic Beverage Trends According to Millennials & Gen Z

The weather is heating up and many people will soon be cooling off with their favorite cold beverage ☀️ 

To help BevAlc companies prepare to take on Summer 2022, we recently used our conversational-based approach and Rival Technologies’ mobile messaging-based market research platform to engage Gen Z and Millennial drinkers (legal drinking age, ages 21-39) to get their thoughts on

1) What brands are trending

2) Predictions on "the next big thing" 

Check out this mobile deliverable to learn what type of drinks LDA consumers say are hot or not. 

BevAlc brands mentioned in this report include:

- Bacardi
- Blue Moon
- Bud Light
- Bud Light Seltzer
- Corona
- Jack Daniels
- Modelo
- Patrón
- Smirnoff Seltzer
- Tito’s
- Truly
- White Claw