Pioneering mobile market research firm adds industry expert Siddharth Gopinath as Senior Vice President of Financial Services
Chicago, IL (October 25, 2021) -- Reach3 Insights, a dynamic market research consultancy focused on experiential insight gathering through mobile messaging-based conversational research solutions, today announced the appointment of Senior Vice President of Financial Services, Siddharth Gopinath.
Gopinath is known in the industry as a trusted advisor who develops creative research designs, blending both quantitative and qualitative approaches to deliver business-building insights. With over 20 years of client and supplier-side industry experience, he led the financial services qualitative practice at Ipsos for over 10 years, and more recently, specialized in designing agile quantitative platform solutions at Toluna.
As SVP of Financial Services, Gopinath will lead the development of Reach3 Insights’ world-class Financial Services Insights team that leverages innovative mobile messaging-based conversational research solutions to help leaders in the banking, payments, insurance, and investment worlds succeed in today’s ever-changing environment.
“The ongoing digital transformation in the financial services industry has fundamentally changed the way people interact with their financial services and insurance providers,” said Gopinath. “The market research industry continues to strive for innovation as it helps provide the depth of understanding clients need to navigate today’s environment. I am excited by the conversational, mobile, chat-based environment that Reach3 offers and believe it can deliver powerful, business-building insights.”
“Since launching Reach3 just over 3 years ago we’ve been amazed at the client demand for our immersive mobile messaging-based insight solutions that allow companies to get closer to consumers and stakeholders,” added Founder & CEO of Reach3 Insights, Matt Kleinschmit. “With our recent ISO and SOC2 security and privacy certifications in hand, I am excited to have Siddharth on board so that we can now bring these same solutions to a Financial Services industry that is undergoing massive digital transformation as consumers seek more mobile, customer-focused banking, finance, investment and insurance services.”
In his prior client-side roles, Gopinath has held senior brand management positions at General Mills and Reckitt, working on both domestic and global businesses. He holds an MBA from the Wharton School of Business and an undergraduate degree in Industrial Engineering from the University of Toronto.
Reach3 Insights is a full-service research consultancy that develops scalable, conversational insight solutions for today’s modern, agile enterprise. Led by CEO Matt Kleinschmit, the company uses immersive, in-the-moment research designs and dynamic digital storytelling to deliver deep experiential insights that inspire action. Reach3 is part of the Rival Group and a sister company to Rival Technologies, the company behind the world's best mobile market research platform. For more information, visit https://www.reach3insights.com.
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